Our Mission

To become your soft drink provider, our goal is to maintain high customer service and product standards.  We are constantly upgrading our product line to serve you better.  

 


Company Profile

Seven Up Bottling Co. of Reno is the only soft drink bottler in the state of Nevada, and a third generation family owned company.  Our company was established in 1905 by Ed Chism as Chism Ice Cream Co.  Back then, it distributed it's own formula ice cream to cafes, hotels, and stores. Chism Ice Cream started in a small wheel house on the Truckee River, the current pushed the waterwheel to turn the ice cream maker.  The company is now one of the oldest and most successful family-owned businesses in Northern Nevada.   Seven Up Bottling Co. of Reno expanded into the beverage bottling business in 1933.  

Our company has grown tremendously, and now employs nearly 140 people in it's Reno, Nevada;  Chico, California; and, Boise, Idaho branches.  We also produce more than 3 million cases of beverages annually.  Our product line includes the following family of products:  7UP, Dr Pepper, Royal Crown, Sunkist Orange, A & W Root Beer, Diet Rite, and Welch's.  Effective January 1, 2002, we became the Snapple Distributor for this territory.  In addition, the plant distributes a variety of water products including Fiji Artesian Water, Deja Blue, and Aqua Mountain Water.  Limited varieties include Seagram's carbonated mixes and Clearly Canadian.  And recently we have launched the introduction of Motion Potion, a Glucosamine beverage to the trade.  

We celebrate our 97th year of service to the community this year.

In 1937, I went to work for Chism Ice Cream, driving trucks and distributing ice cream and sodas for them.  I also did odd jobs, like washing the bottles.  I'd come by after college, and they paid us 50 cents an hour.  It was good pay, and it gave us a little extra money.  Mr. Chism was a fine gentleman, and he made great ice cream.  There was no better in Reno.  --Louis Peraldo, president of Winneva Distributing Co. in  Winnemucca

I was in school when I started working as a driver at Chism Ice Cream.  At that time, I had a route that took me to Susanville, Quincy, Portola, and Herlong.  It took two or three days.  Then I took the Lake Tahoe Route.  I was paid $10 a day.  A hotel room cost $3 per night, breakfast was 50 cents, and a rib steak dinner was only $1.49.  Ten dollars for all that.  They really paid us well.  --Clyde Biglieri, Realtor and former Reno councilman  (Also a member of the Chism '51 bowling team champs)

When it was icy and cold, deliveries were rough - - especially along the Portola and Quincy route.  It seemed like we had to chain up every day, and sometimes I wondered what I was doing out there delivering ice cream in all of that snow.  Once, my trailer broke loose the other side of Reno by Dry Lake.  We just rolled over and went out in the sagebrush because the axle had been installed backwards on the trailer.  The next day, we just picked up all that ice cream, fixed the truck, and we were ready to roll again.  --Grant Schroeder of Reno

 

 

                                

Contact Information

Please feel free to use any of the following email addresses.  You can also call us Pacific Standard Time, 8:00 a.m. - 5:00 p.m., Monday - Friday.  We are closed on weekends and major holidays.

Telephone                                      775/322-3456
 
FAX                                                775/322-2795
 
Postal address                               P.O. Box 7200
                                             1000 Terminal Way
                                                       Reno, NV  89510
Electronic mail
 
Customer Support, General Information, or Webmaster:                           
 info@7upbottling.com

Director of  Sales & Marketing: 
tim@7upbottling.com  
Administrative Sales Asst.: 
jody@7upbottling.com  

          Director of  Operations
          mark@7upbottling.com

          Administrative Support: 
          scarlett@7upbottling.com

         V.P. of Finance:
         donna@7upbottling.com
 
Sr. Vice President                                       
jerry@7upbottling.com 

Warehouse Manager
rbennett@7upbottling.com

Service Dept. & Cold Drink
rbrennan@7upbottling.com 

Production Manager
kevin@7upbottling.com


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